
Pros and Cons of using Focus Groups Within your Research umgeeks.com
Researchers have to get information from target population of the study. They have to get information that best justifies aims of the study. For this purpose, they rely on various research strategies. They may be focus groups, or case studies. They may be interviews, or closed-ended surveys. Suppose the researcher has to collect detailed data from primary source. In this case, a Focus Group is usually selected. The aim is to get feedback from respondents. Besides this, it also helps in
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