Pros and Cons of Likert Scale ficcv.info

The Likert scale was named after psychologist Resins Likert. It is a measuring scale or tool used to determine the opinion of people on a subject. It can also assess the behaviour, perceptions of people on an issue. It consists of many questions to know the extent of agreement or disagreement of masses on a subject, product, or service. Different variations of the Likert scale are in use to understand views and perspectives about a brand.