Thematic Analysis – Overview, Types & Examples sastahy.com

Thematic analysis is a technique scholars use to assess qualitative data. Qualitative data encompasses a collection of texts, such as interviews, audio or video recordings. The research evaluates the data to find major patterns, recurring concepts, and forms of meaning. Thematic analysis’ primary aim is to identify the common themes that emerge during qualitative data analysis. The thematic analysis first emerged in psychological research pioneered by Virginia Braun and Victoria Clarke; however, it was later adopted by various social sciences disciplines and humanities.