IMPORTANCE AND USAGE OF DISCOURSE ANALYSIS IN RESEARCH headsetxn.com

Analysis of the data in the qualitative and quantitative forms is necessary to extract logical consequences in research. However, the methods to analyze both types of data are entirely different. For quantitative data analysis, statistical analysis is helpful. In contrast, statistical tools cannot be applied in the qualitative analysis unless or until we first convert the data into a quantitative form. This article aims to discuss a qualitative data analysis method named discourse analysis by describing its brief introduction, types, steps, importance, and applications.