Content Analysis – Definition, Guide And Examples seosmocompany.com

Content analysis is a qualitative data analysis technique widely used to look for hidden patterns and themes in the collected data. It is a useful research tool as it helps to examine human thoughts and actions. This approach is mostly used in the fields of social science and psychology, where quantification of the collected qualitative information is extremely important. However, do you know how to perform the content analysis? Well, this is the main question that we will try to answer in today’s article. However, before that, let’s define this analysis and give its examples.