What Are Negative Keywords? Their Effects and Proper Use magazinepoint.net

Negative keywords are specific words or phrases and these negative keywords prevent the ads from being triggered against these words and phrases. These negative keywords are also known as a negative match. For example, if you add ‘online’ as a negative keyword in your ad campaign, Google AdWords will not show ads to the search queries relevant to ‘online’. Moreover, if your negative keywords match with any web page of a website, Google AdWords will not show ads against this keyword. For example, if you are selling luxury cars and you want to run ads for the promotion of your luxury cars, you don’t want to show your ads against the cheap cars. Therefore, you can add ‘Cheap’ in your negative keyword list and Google AdWords don’t show ads against any search query which contains ‘Cheap’.