What is The Importance of Sampling Frame in Qualitative Research? mazingus.com

The sampling frame is the most significant aspect of designing a sample for qualitative research. You can face many hurdles while doing qualitative research because of the limited resources. This can prevent you from getting the required data from every section of the selected population. These issues can easily be resolved by using a sampling frame. It has a huge scope and is important because it is based on market research. Using a frame can help in your qualitative research in many ways, such as reducing costs and improving the quality of the collected data for the research. Therefore, getting a clear understanding of the sample frame is important.