What is the latest most important trend in digital marketing quora.com

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML have become crucial in digital marketing. As they help businesses create personalised experiences for their customers. AI and ML enable companies to analyse large amounts of data to gain customer insights. This helps them create targeted marketing campaigns that resonate with their audience.

● Voice Search Optimisation

Voice search optimisation is essential for SEO. because voice assistants' popularity is increasing. It is important for businesses to optimise their websites for voice searches. just to ensure that their content is easily discoverable by voice assistants.