An Ultimate Guide on Conducting Content Analysis for Masters Dissertation exploretechnow.com

Content analysis is a research tool used to identify patterns, themes, and certain words in recorded information like a master’s dissertation. By conducting content analysis, the researchers can quantify and analyse the presence of some patterns in the results of a dissertation. For example, the researchers read news articles or dissertations written in the mass communication field to search for bias. Based on their study and analysis, researchers draw different conclusions and make various inferences about the content.